Having a website is very accessible with many options on how to go about having your site. Starting is easy and encouraged by many platforms through their advertising. As you and your digital presence expand, scaling to a larger audience, or even to your website’s offerings can be increasingly expensive and limited in capabilities.
Depending on how involved you would like to be in developing and maintaining your website, certain platforms are great for getting your feet wet. However, it is widely recommended to start your website in a scalable platform that won’t require a costly and labor-intensive re-design. As most of the major website platforms available to date are their own companies, transferring from one to the other is mostly impossible – the goal is to keep you on their platforms and not to switch. Control. Therefore, if you desire change, it most likely involves starting from scratch. Hopefully, your original site is organized on your desktop or external hard drive with all of the photos, content, and copywriting. While starting over, in general, should be embraced, changing platforms and starting from scratch also affects your SEO and online history harming your hard work and rep in search engines.
The only solution to date is by utilizing the open-source WordPress.org platform. This has endless possibilities for design, growth, monetization, SEO support, custom security integrations, and beyond! It’s free and promotes your growth – not to control you. There is a learning curve for deep custom development, yet not so much if you select a well-designed theme that can be found from many resources on the internet. Also, you can use the money you would spend on another platform to hire a WordPress Developer to set up your website as you desire. With all of these options, WordPress’s supportive environment for YOUR growth with a massive community around the globe helping each other.
The caveat of this approach is you will need to provide your own hosting for your website to be published online. Do not fear, it is quite simple and not difficult to learn. The best hosting platform is Siteground.com. Their customer support is unmatched – better than any other company of any type. It always feels personal and they work until a solution is achieved. Siteground has a continually growing catalog of products and integrations that come as part of your hosting package. We sincerely champion Siteground so much that the GatheredNations.com is built upon the Siteground hosting platform.
Building your digital presence through your website on your terms in a way that is built to last, please consider these suggestions above as the foundation for you, you Independent Honeybee!